Ian Gotts, Co-Founder & CEOWhat Admins and Consultants have been searching for is a simple, easily implemented and repeatable approach for clean up and documentation. It also needs to work for new builds, no matter the size or complexity of Org. And it must be sustainable as the Org evolves.
Enter Elements.cloud.
The Elements.cloud founders (Ian Gotts, CEO, Adrian King, COO and CTO, and Richard Parker, Chief Customer Officer) are serial entrepreneurs who have been together 20 years. After the success of their last company which was acquired in 2011, they were not willing to hang up their boots but instead decided to focus on supporting the Salesforce ecosystem. They have built a team over the four years has created Elements. Designed to support Admins and consultants to deliver Salesforce projects more effectively, it needed to have enterprise scalability and security built-in and be architected to work with the most complex organisations with multiple Salesforce implementations.
But it also needed to fit seamlessly into Salesforce Setup rather than be seen as an external 3rd party tool. The success of Elements shows they have hit the bullseye.
Firstly, it analyses the entire Salesforce Org configuration meta data to pinpoint areas for clean up. But it also highlights the implications of deleting any meta data. Before Elements , this has been almost impossible to do with confidence. Elements is also central source of all documentation and collaboration for end users, business analysts, development teams, and auditors. Finally, it can drive effective user adoption by extending the Salesforce help with training content such as notes, videos, PDFs, and webpages as in-app, pop-up help for any object and field. Admins can respond to user feedback by quickly updating training content which reinforces the adoption cycle.
Rapid Results and Chaos to Control
An organization with no clear documentation of what and why it has been configured makes the whole clean up process a daunting, lengthy task. The question that every Admin asks is “How do I get some quick wins?” Elements has got a quick fix with its book, RAPID RESULTS. “We wanted to enable Admins to get tangible user adoption results in under an hour. The book sets out a simple, practical, and achievable approach to cleaning up page layouts and providing more useful in-app help,” explains Gotts.
For those embarking on a more comprehensive clean up exercise, the team have written a book, CHAOS to CONTROL. From migrating to lightning, running a clean-up project, building integrations to external apps, to implementing new functionality, the book provides a simple How, Why, Why approach. “We recognize that getting started is the most difficult step. So our approach enables the clean-up exercise to be delivered in manageable, bite-sized chunks. These are driven around operational areas, such as “the lifecycle of an opportunity,” explains Gotts.
Future-Proof Roadmap
Elements has gained huge traction in the Salesforce market. But it is running on AWS and is therefore not limited to the Salesforce ecosystem. It is able to support the business process mapping and documentation of other applications such as Microsoft Dynamics, Workday, ServiceMax, SAP and Oracle. “We have built an app that the CIO can rely on to understand their entire application landscape from a business process, configuration and integration perspective. That is hugely exciting and a massive opportunity,” asserts Gotts.
One of our customers put it best ‘It is as if Salesforce Setup got a huge upgrade
Rapid Results and Chaos to Control
An organization with no clear documentation of what and why it has been configured makes the whole clean up process a daunting, lengthy task. The question that every Admin asks is “How do I get some quick wins?” Elements has got a quick fix with its book, RAPID RESULTS. “We wanted to enable Admins to get tangible user adoption results in under an hour. The book sets out a simple, practical, and achievable approach to cleaning up page layouts and providing more useful in-app help,” explains Gotts.
For those embarking on a more comprehensive clean up exercise, the team have written a book, CHAOS to CONTROL. From migrating to lightning, running a clean-up project, building integrations to external apps, to implementing new functionality, the book provides a simple How, Why, Why approach. “We recognize that getting started is the most difficult step. So our approach enables the clean-up exercise to be delivered in manageable, bite-sized chunks. These are driven around operational areas, such as “the lifecycle of an opportunity,” explains Gotts.
Future-Proof Roadmap
Elements has gained huge traction in the Salesforce market. But it is running on AWS and is therefore not limited to the Salesforce ecosystem. It is able to support the business process mapping and documentation of other applications such as Microsoft Dynamics, Workday, ServiceMax, SAP and Oracle. “We have built an app that the CIO can rely on to understand their entire application landscape from a business process, configuration and integration perspective. That is hugely exciting and a massive opportunity,” asserts Gotts.
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