Ekimetrics
Data Science with a Human Touch

Data is constantly growing, and the most common challenges include storing and analysing large, diverse data stores. To translate into more effective marketing campaigns, marketers need to deliver the right message to consumers through detailed data analysis. With easy access to millions of bytes of information, business operations can be optimised, though the path to success is complex and volatile. Customised data solutions, infrastructure, and products are the key drivers in helping companies leverage their data to make quick, pragmatic decisions. Ekimetrics has revolutionised the use of data and statistics so that the decision makers can take brighter decisions.

With its unique human approach to tackling big data, Ekimetrics has combined consultant and analytical skills to deliver unique performances in terms of ROI higher than 20:1. Founded in 2006, the firm has now become a leader in the market of big data with projects in more than 40 countries worldwide. Extraordinary consultants are required to solve the most complex problems, and every consultant at Ekimetrics is hired from the best universities and given continuous training of 55 modules that cover, both, hard skills and soft skills which enable them to attain and maintain a level of excellence. The firm’s strategic recommendations are backed by resources combining data and cutting-edge technologies such as proprietary algorithms, machine learning: genetic algorithms, Bayesian models, and statistics: multiple linear regression, penalized regression to name a few.

With a systematised productivity approach, the firm has developed big data platforms and ecosystems and over 500 proprietary connectors with many customised deliverables. Through ample feedback from the largest CAC40 and Fortune 500 corporations, Ekimetrics has strengthened its DNA in strategic consulting. The firm provides intellectual property items at unrivalled entry-level costs. Clients can reap the benefits of proven methods like proprietary strategic canvas, consulting frameworks, and diverse techniques: agile, data storytelling, design thinking.

In one business case of a national lottery—a leader in online and offline games was dealing with multiple challenges like a broad customer base, physical network attrition with low attendance, and digitalisation requirement of its business. The client wanted to measure the impact, both on sales and on the pool of players, of various online and offline advertising and promotional drivers. Ekimetrics made sure to provide truly robust recommendations and guaranteed a holistic approach on the business side. The firm factored in all the events that can impact revenue or volume of players. To streamline investments, the firm provided updates in point of sale determination for each range of games and built online access to accelerate the company’s digitisation process.

Further, they detected solutions to continuously optimise marketing action plans and identified optimal areas of investment and drivers requiring synchronous or asynchronous deployment. Ekimetrics provided support all the way through to implementation and developed made-to-measure data tools as well. This resulted in operational teams getting on board with results very quickly.

The firm has five offices in Paris, London, New York, Hong Kong, and Dubai. Its 160 consultants are delivering custom-fit approaches to answer key business questions in various sectors such as automotive, luxury, energy, telecommunications, retail, and CPG. Ekimetrics reaffirms the value of business understanding to deliver the maximum value of data.