Efigence
Customized User Experience in Banking

Frequent emergence of disruptive technologies is giving rise to new customer management hurdles for the banking sector to overcome. Although financial institutions the world over have embraced digitization and revamped customer engagement activities to stay relevant, it has become a herculean task for banks to keep pace with the continually evolving expectations. Many financial institutions are seeking the expertise of a partner to address their customer experience. That is where Efigence, an organization based in Poland, the heartland of FinTech innovation, has made its mark, solving customer experience issues while gaining visibility in the FinTech landscape.

The organization strives to blend off-the-shelf technology with a customized interface to help its clients, predominantly banks, achieve enhancement in user experience and increased customer retention. "We tailor customer interfaces by analyzing several factors, such as preferred language, geographical location, and organizational objectives," says Andrzej Szewczyk, Vice President and Managing Director, Efigence. The organization assists its esteemed clients in gaining a competitive edge through its flagship, the EFI4 Digital Banking Platform. The robust platform has been designed for mobile, desktop and tablet interfaces.

Marek Lesiak, President and CTO, Efigence states that EFI4 is a banking ecosystem in itself and its key features differentiate the system from other FinTech offerings. The platform's most salient feature is its microservice architecture, which enables the design of a user experience solution accurately aligned with the objectives and organizational goals of the clients.

The Efigence platform is a result of the insights gathered from numerous client assistance experiences. The company has amassed the trust of several world renowned financial institutions including Alior Bank, mBank, Idea Bank, Nordea and Emirates NBD. The collaboration with Alior Bank resulted in deliverables such as enterprise CMS implementation and seamless integration of personalised sales tools with the CMS platform. As a consequence, Alior Bank’s online loan sales increased by 42% and accounts grew by 24%. Impressively, it also increased mortgage loans by 188%. mBank and Idea Bank too garnered significant visibility and bagged quite a few accolades for their achievements in the banking sphere. These include the Efma Distribution and Marketing Innovation Awards – “The Most Disruptive Innovation” award and BAI-Finacle Global Banking Innovation Awards – “Disruptive Innovation in Banking” (2015) respectively.

Myriad solutions have been offered by Efigence to client organizations, exclusively tailored to their needs. However, one success story that deserves a special mention is SME digital banking with bookkeeping, delivered to a renowned bank. Efigence's deliverables included complete UI / UX / GUI design of a new digital banking interface, mobile apps UI / UX, a bookkeeping system (partly developed by a third-party vendor), full-stack development (front-end application angular app, back-end Java app) and integration of the digital banking system with middleware (via ESB). This resulted in an amplification of its capabilities and a flood of recognition from all quarters.
The astounding success of EFI4 with Efigence's clientele, including quite a few renowned firms, has motivated the team to scale higher peaks of innovation and importantly, client satisfaction. "We intend to transcend boundaries and assist several companies across the world in the months to come with EFI4," predicts Szewczyk, giving a glimpse of his company's roadmap.