CrossEngage
Breaking Down the Customer Data Silos

Roughly 2.5 quintillion bytes of data are generated every day—and that unbelievable number is only going to continue to get higher. In this landscape, every organisation knows that collecting data about their customers helps them to improve nearly every aspect of their operations. No matter the industry a business works within, the demographics of their target market, or the kinds of goods/services they provide, customer data is critical for every business. And even though it’s impossible for a business to capture all 2.5 quintillion bytes of consumer data, they need to ensure that they put the collected customer data to the best possible use.

Enter CrossEngage

CrossEngage offers a seamlessly integrated customer data and prediction platform that leverages the power best-in-class AI and automated machine learning (AutoML). The customer data platform (CDP) enables businesses to dissolve their customer data silos and centrally consolidate all customer-related data in a 360-degree customer view. It helps businesses to take each and every customer’s unique needs and expectations into account and enrich these insights automatically with predictive analytics, leveraging the power of AI. Based on these rich customer profiles, relevant customer segments can be identified and activated across all channels. And also, companies can strengthen their customer loyalty, increase profitability, and win new customers more efficiently by using the consumer data for consistent cross-channel messaging. It allows businesses to seamlessly orchestrate audiences, engage with the right customers, and build valuable, long-term relationships. CrossEngage clients, therefore, can manage every aspect of their customer experience from one single platform with unprecedented flexibility in every associated process.

Besides, CrossEngage’s CDP empowers businesses with easy, fast, and accurate creation of targeted customer behavior forecasts. This allows businesses to make optimal marketing budget decisions while at the same time identifying prioritised customer segments and providing them with optimal communication. “All in all, our platform optimally expands our range of rule-based customer communications and thus enables massive increases in customer value,” states Manuel Hinz, co-founder and co-CEO of CrossEngage.

Today, what strikes CrossEngage’s unified customer experience management platform to stand apart from other contemporary solutions is the company’s extensive experience in the areas of marketing technology, automated artificial intelligence, individual customer journeys, and cross-channel marketing. CrossEngage understands the typical challenges businesses face with their customer service, and as such, CrossEngage tries to resolve these hurdles proactively for its clients.

Looking forward, CrossEngage is determined to follow its current trajectory in the customer experience side of the businesses. The company is continually looking at news solutions to expand its digital ecosystem and investing its own solutions and capabilities, to bring more visibility and efficiency in customer experience management.