City 4.0
A New Revolution in Urban Mobility

As urban density continues to increase, finding ways to improve transportation while reducing traffic congestion, road accidents, and environmental pollution becomes a common challenge for all major cities around the world. According to a recent report by the European Commission, urban mobility accounts for 40 percent of all CO2 emissions, adding a significant threat to climate change. At this critical juncture, it is imperative that cities master the art of offering innovative and environment-friendly transportation methodologies. And, this is where the Mobility-as-a-Service (MaaS) by Romania-based City 4.0 is garnering rave reception from the smart city and urban planners. At its core, the MaaS offering aims to reduce the usage of privately-owned vehicles and foster the concept of “collaborative consumption.” By seamlessly integrating private and public transit providers within the ambit of its offering, City 4.0 is ushering the next revolution in urban mobility. “Our approach is not purely profit-oriented; we want to prevent the world from slipping into the carbon abyss,” says, Bogdan Herea, founder and CEO of City 4.0.

For Herea, City 4.0 has not been his first venture in shared mobility service. PitechPlus—a leading IT and service provider company, which is also led by Herea—has time and again proved its mettle in offering several digital solutions and services for smart cities.

While working in this realm, Herea sensed the alarming need for MaaS to ensure sustainable city life, and consequently, City 4.0 was born.

Local municipalities can now heave a sigh of relief with City 4.0’s AI-powered insights on how people commute. This seemingly profound information helps government agencies in building future-proof transport systems and planning intelligent urban settlements. Furthermore, local administrations can use City 4.0 to incentivize their citizens to embark on this collaborative and nature-friendly transport system and contribute to a sustainable, greener urban life.

What makes the company more versatile is its open platform architecture. Through this open platform, City 4.0 offers a customizable ride booking app tailored to individual city needs. City 4.0 renders real-time information to the commuters about delays, road closures, congestion areas, eco-friendly modes of transportation, redirecting the consumers to the most optimal travel routes. This approach will free up city traffic and ensure the efficient use of existing transportation means. The platform also facilitates a ‘one payment’ modality for the entire journey, which means, even if a user had commuted using multiple transport modes for a single journey, they are entitled to make the final payment only once. Before any travel, City 4.0 provides clear information about travel price and the transit provider to allow users to make informed decisions.

While these characteristics of City 4.0 already speak volumes about its user-friendliness, looking ahead, the company wants to focus on two key areas. Firstly, the company is on a constant mission to acquire more stakeholders from both private and government agencies. “Our platform is not only for municipalities; it is highly flexible and can provide further impetus to enterprises that want to set up an effective and eco-friendly transportation system for their workforces,” states Herea. Alongside, Herea and his technical team are incessantly investing their time and resources to add new features and upgrade their MaaS portfolio effectively. In this scenario, there is no doubt that City 4.0 will soon adorn the local communities with the “smart” tag and aid them in contributing a sustainable, greener lifestyle to their citizens.