Cheemia ReSET
The Alchemy behind Remote Pharmaceutical Sales

As far as fond memories go, most of us have been holding onto the euphoria of when we saddled up on our bikes for the first time. Even the thought of it brings a smile to our faces while inspiring a very human chill down our spines. Excitement aside, there is not a single person on the face of the earth who can deny the fear of falling off the bike during the initial days of learning to ride. And fall we did—many a times, for weeks or even months. Even the thought of it sounds painful, doesn’t it? Then why do we cherish this journey more than any other memory in our childhood? Well, the answer is fairly simple. It was never the bike in itself that we cherished, but the experience we have been through learning to ride one.

This is perhaps the only time in one’s life when learning did not quite feel particularly new, alien, or difficult. It was a combination or a series of moments that contained purpose and meaning and embodied an energetic fragment of our own psyche and soul — all of which we now look back with nostalgia! It was personal and personalized to the extent unimaginable.

Much like most facets of human life, the idea of “personalization” is slowly but surely making its way into basic education and corporate learning. However, the big question in today’s corporate learning circles would be: “Is it even feasible in a corporate setting?”

To that question, Cheemia ReSET, Founder & CEO Mehrnaz Campbell, says resoundingly, “Yes, it is!”

According to Campbell, learning should have bite-sized information and an opportunity to apply it with ongoing support. With this philosophy in mind, she created a unique training program that shares a personal connection with the learner throughout the pro-active learning journey — setting the foundational stones for Cheemia ReSET. Originally conceived in 2017, the company helps fellow pharmaceutical sales professionals improve the effectiveness of remote selling. With over 50 years of pharmaceutical sales and over ten years of remote sales expertise, this comprehensive remote sales engagement training platform uses tried and tested strategies and techniques that have been proven successful!

“"Cheemia ReSET makes your remote sales training journey as memorable and yielding as your first bike-riding lessons. Aimed at the pharmaceutical industry, we have a diagnostic tool to detect what the individual problems may be to figure out and plan lessons for them,” asserts Mehrnaz.

What regular training programs and tutorial videos presently lack is the hands-on experience of falling, getting up, and pedaling again. The challenge is magnified with screens in between and the distance of a thousand miles separating us.

The user manuals and instructions feel like distant echoes. What we want is a personalized touch that makes our learning experience rewarding and enjoyable at the same time. Here is where "Cheemia ReSET gets it right!

Cheemia ReSET does not start with a lean methodology or a syllabus on effective remote sales engagement. Instead, their trainings begin with how you start your day or rather what you do before going to bed the previous night. This brings out an effective psychological and emotional leverage over the professional sphere you are getting into. Unlike other training programs that require participants to show up at a specific time and day, Cheemia ReSET is an online platform that members can access and use at their own pace. “We are like the pharmaceutical Netflix. The modules are broken down into short video lessons that can be consumed individually, or binge-watched,” says Campbell on making training sessions relatable and engaging.

Born in Iran, Mehrnaz was looking for a name for the company that brings home something personal for her. That was how Cheemia ReSET was coined. Cheemia in Persian means ‘alchemy’ and alchemy is the art of transforming the base metal to gold. Her mission for the company coincided with the idea behind alchemy- growing and transforming pharmaceutical brands into gold for her clients- while ReSET stands for remote sales engagement training.

Cheemia ReSET modules cover a wide array of training for remote pharmaceutical sales. They have a unique management suite called Cheemia ReINSPIRE designed for helping sales managers to mentor their team on digital transformation, while Cheemia ReCHARGE has monthly Boost Sessions, designed to continue developing the skills required for successful remote engagement.

“Our formulae and recipe for success in remote engagement of healthcare professionals and effective selling is based on our established track record of achieving exponential sales via remote channels. The platform is user friendly, the format is informal and we share practical tools to help them hit the ground running. There are no complicated theoretical concepts,” says Campbell.

With the onset of the pandemic, sales teams were forced to take their face-to-face interactions virtual with the added challenge of adapting to the technological paraphernalia associated with it. Expecting the sales force to take up the latest technological tools without the required training is like pushing a kid downhill on a bike without the first lessons on riding.

Cheemia ReSET sensed the demand gap and designed an online training platform to lend sales professionals a helping hand on their ride downhill. It is a safe platform that delivers skill sets and knowledge in an engaging way with ongoing support to use the system confidently. Also, the learning curve for online pharma sales training is steep as most digital tools and training available are clunky and complicated. They don’t connect with the realities of the sales force and are mostly designed to meet the brief of the senior leaders. As the trainers at Cheemia ReSET are remote pharmaceutical sales experts, the advice comes from real-life experiences rather than theoretical situations.

Cheemia ReSET takes pride in the great feedback they have been receiving from sales professionals all over the world. Norgine, a leading European specialist pharmaceutical company, is all praises for Cheemia ReSET. “Cheemia ReSET is different. It is a journey, and they stay along with you,” says Koen Janssens, Associate Director of Field Force Effectiveness at Norgine. “We had a firm hand that made sure we did not fall down throughout our bike riding journey, Cheemia ReSET does that with their wide client base in remote sales training.” Impressed with the digital transformation of their global sales force, Norgine recommended Cheemia ReSET to Veeva Systems and they have recently been named as an Emerging Partner by Veeva Systems– the leading CRM provider to the pharmaceutical industry.

With increasing customer loyalty and retention, Cheemia ReSET continues to enhance its offerings while flawlessly adhering to the literal sense of its brand name—turn everything it touches to gold.