Domingo Iudice, DirectorBrainpull, a Puglia-based marketing agency, has positioned itself as this very marketing aficionado that has mastered the art of bolstering an organisation’s marketing capabilities. Moreover, the company is a Salesforce partner, proficient in the CRM giant’s Pardot and Marketing loud, Customer Service, and Sales Cloud solutions. Brainpull excels at driving a business’s profitability through streamlined Salesforce adoption and integration, with its resourceful consulting and strategy building services. “The first advantage we provide to a client is our ability to put marketing before everything else and understand what they are looking for, and promptly deliver that solution,” expresses Claudio Matarrese, Vice-President and Strategist of Brainpull
From a Garage to a Top Italian Marketing Agency
Brainpull was born as a marketing agency with a clairvoyant mission to offer technical and artistic skills that sculpt efficient communication strategies in the marketing and communication consulting sector. “When we started, we had five desks, five computers, a garage where a few days before we stored the wood and the home wi-fi connection: rather weak but sufficient to allow us to get started. We had no contacts, we had no customers, but we had only one conviction: our time was our greatest capital,” states Matarrese. Founded in 2012, Brainpull optimistically ventured into a rapidly digitalising market by providing small and medium businesses (SMB) with expert marketing services that helped clients build connections and increase conversion rates. Over time, Matarrese and his team recognised the immense value a CRM system added to an organisation’s marketing operations and became a Salesforce partner. This move enabled Brainpull to help SMBs quicken their digitalisation processes, with an increased focus on driving customer experiences (CX). “The better you are at handling relationships, the greater your return on investment in the market,” states Matarrese. In doing so, a company can build a more stable, loyal customer base of like-minded businesses that, in turn, can translate to improved outreach and conversions.Brainpull supports its clients to identify digital solutions better, adding more value through improved digitalisation practices.The organisation finds the most agile processes and integrated solutions working organically and functionally to empower its patrons with a much-needed competitive edge. Additionally, Brainpull has designed its internal.
Salesforce helped our Marketing developing a mathematical model for B2B client that would help forecast how much they ought to invest in advertising, and in what kind of advertising—both online and offline—to obtain a certain number of qualified leads.
Regulations such that anyone with promising aspirations.
Talent, and commitment, can become an Agency Partner. For this reason, the company has secured the spot of the most suitable corporate firm.
Brainpull supports its clients to identify digital solutions better, adding more value through improved digitalisation practices.The organisation finds the most agile processes and integrated solutions working organically and functionally to empower its patrons with a much-needed competitive edge. Additionally, Brainpull has designed its internal regulations such that anyone with promising aspirations, talent, and commitment, can become an Agency Partner. For this reason, the company has secured the spot of the most suitable corporate firm.
Today, Brainpull has 13 partners with a team of 50 collaborators. The team at Brainpull is always involved, determined, and capable of making a difference on every single project.
Brainpull has a wide range of digital solutions to offer its customers.
Ranging from graphic design and content development to creating marketing and communication strategies, managing political communication, SEO, online stores, social media marketing, and advertising campaigns, Brainpull modulates or even combines its services according to the specific needs of the end client.
The Salesforce Enabler
Brainpull leverages Salesforce as a marketing asset, and alongside its portfolio of marketing offerings, it firmly believes that the platform is a true advantage enabler. To best elucidate the company’s Salesforce integration expertise, Matarrese shares the case study of Roboze, an organisation that designs, manufactures, and provides fused filament fabrication (FFF) 3D printers for global additive manufacturing industry. The client’s printers are highly sophisticated and accurate, which bodes well for extreme applications. Roboze reached out to Brainpull to broaden its reach, improve customer relationships, and better manage its marketing and sales capabilities. "Salesforce helped our Marketing developing a mathematical model for B2B client that would help forecast how much they ought to invest in advertising, and in what kind of advertising both online and offline to obtain a certain number of qualified leads," says Matarrese. Brainpull created an automated path to qualify leads generated from Roboze’s contact points and tracked how Salesforce handled any single lead. This concrete approach enabled the client to optimise communication and obtain a numerical scoring pertaining to the leads that resulted in improved ROI. Brainpull successfully integrated Salesforce into Roboze’s workflows, empowering the client to automate a slew of marketing functions and allowing them to focus on core business operations. Brainpull’s experienced team implemented this approach painted a clearer picture of how to gain desirable returns on Roboze’s investments.
Leveraging an arsenal of marketing tools in a personalised fashion for each client, Brainpull has worked with some of the largest enterprises leaders in their sector as well as with small.
To medium-sized companies.
For example, they contributed to the current success of Pescaria, an Italian fast-food restaurant (the first to serve raw fish). Pescaria is also the first food brand to have become widely known in three months, thanks to Facebook and a digital communication strategy skillfully orchestrated by Brainpull.
Other prominent clients who have trusted Brainpull include Piquadro, a leading Bolognese group in the leather goods sector, and Dolci Preziosi, a market leader in sweet snacks and Easter eggs. The agency takes care of the graphics, marketing strategy and social media marketing. The Bridge, Divella, and Comix are but a few established brands in Italy that collaborate with Brainpull to extend their consumer reach and bolster brand reputation. Anchored on solid know-how e creativity cultivated endlessly, Brainpull works every day to ensure their customers the best result.
What Lies Ahead
The organisation finds the most agile processes and integrated solutions working organically and functionally to empower its patrons with a much-needed competitive edge. Additionally, Brainpull has designed its internal regulations such that anyone with promising aspirations, talent, and commitment, can become an Agency Partner. For this reason, the company has secured the spot of the most suitable corporate firm; today, Brainpull has 13 partners with a team of 50 collaborators. The team at Brainpull is always involved, determined, and capable of making a difference on every single project.
Brainpull has a wide range of digital solutions to offer its customers.
Ranging from graphic design and content development to creating marketing and communication strategies, managing political communication, SEO, online stores, social media marketing, and advertising campaigns, Brainpull modulates or even combines its services according to the specific needs of the end client.
With its marketing and Salesforce capabilities, Brainpull positions itself as a valid partner of solutions and service providers in Europe Salesforce ecosystem. Last year, after acquiring new talent in the IT and engineering field, the company constructed a new branch in Conversano with spacious and functional workstations, a training center and comfortable meeting areas. Furthermore, Brainpull has invested a hefty sum in software licenses and tools capable of increasing the productivity and effectiveness of its Salesforce consultancy work.
Now, the company is making its way into the US with an increased focus on CRM for marketing, hoping to continue driving results for companies on an international scale. Brainpull intends to strengthen its already intelligent IT systems design and integration with a deep marketing perspective to revolutionise the end user’s experience. With a staff of over 50 professionals, 80 per cent of whom are women, Brainpull has emerged as a leader in a hypercompetitive and highly critical market, quickly gaining accreditation with companies such as Facebook, Google and Salesforce and sitting at the table of the prominent Italian agencies.
For example, they contributed to the current success of Pescaria, an Italian fast-food restaurant (the first to serve raw fish). Pescaria is also the first food brand to have become widely known in three months, thanks to Facebook and a digital communication strategy skillfully orchestrated by Brainpull.
Other prominent clients who have trusted Brainpull include Piquadro, a leading Bolognese group in the leather goods sector, and Dolci Preziosi, a market leader in sweet snacks and Easter eggs. The agency takes care of the graphics, marketing strategy and social media marketing. The Bridge, Divella, and Comix are but a few established brands in Italy that collaborate with Brainpull to extend their consumer reach and bolster brand reputation. Anchored on solid know-how e creativity cultivated endlessly, Brainpull works every day to ensure their customers the best result.
What Lies Ahead
The organisation finds the most agile processes and integrated solutions working organically and functionally to empower its patrons with a much-needed competitive edge. Additionally, Brainpull has designed its internal regulations such that anyone with promising aspirations, talent, and commitment, can become an Agency Partner. For this reason, the company has secured the spot of the most suitable corporate firm; today, Brainpull has 13 partners with a team of 50 collaborators. The team at Brainpull is always involved, determined, and capable of making a difference on every single project.
Brainpull has a wide range of digital solutions to offer its customers.
Ranging from graphic design and content development to creating marketing and communication strategies, managing political communication, SEO, online stores, social media marketing, and advertising campaigns, Brainpull modulates or even combines its services according to the specific needs of the end client.
With its marketing and Salesforce capabilities, Brainpull positions itself as a valid partner of solutions and service providers in Europe Salesforce ecosystem. Last year, after acquiring new talent in the IT and engineering field, the company constructed a new branch in Conversano with spacious and functional workstations, a training center and comfortable meeting areas. Furthermore, Brainpull has invested a hefty sum in software licenses and tools capable of increasing the productivity and effectiveness of its Salesforce consultancy work.
Now, the company is making its way into the US with an increased focus on CRM for marketing, hoping to continue driving results for companies on an international scale. Brainpull intends to strengthen its already intelligent IT systems design and integration with a deep marketing perspective to revolutionise the end user’s experience. With a staff of over 50 professionals, 80 per cent of whom are women, Brainpull has emerged as a leader in a hypercompetitive and highly critical market, quickly gaining accreditation with companies such as Facebook, Google and Salesforce and sitting at the table of the prominent Italian agencies.
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