Applaunch
End-To-End Application Development Services

Over the years, the paradigm shift in technology dependence across demographics has brought a range of challenges to IT and telecom industries across the globe. As consumers’ lives become hectic, demanding, and technology-driven, handheld devices such as smartphones and tablets have become necessary in daily life for digital transactions, eCommerce shopping, and streaming entertainment. With the rise in demand for handheld devices, most prominently smartphones, the way customers interact with the industry has also changed, and businesses highly sought after mobile application development services. As the functionality of smartphones increases, so does the need for newer mobile applications. However, creating a successful application can be a daunting task that takes a large amount of research, from conception, through development, up until the point of launching.

Businesses need to focus on understanding the needs, preferences and identifying target customer segments to create a mobile application that is equally functional as user-friendly. Furthermore, although increased demand is a significant growth driver for mobile applications, it also poses various challenges, such as the variety of devices available in the market, identifying target markets, providing security, and high competition.

This is where one company, AppLaunch, has carved a niche for itself. “We take care of the conception, implementation, further development and support of your project,” - Deepak Malhan, Applaunch, Co-Founder and Managing Director. The company’s core areas are React Native, Ionic, Swift, Native Development, and Hybrid Apps with connections to web browsers. Imagine if your business had a very own personal development team for an app project, who are always there for you with ideas and have proven countless times that they can implement successful projects. And although this team is a professional app agency, they will also help save costs on development without compromising on anything. The main idea of Applaunch was to build a team of developers for their software projects, but after receiving more inquiries, the company decided to design, implement and support customer projects over the long term. Today AppLaunch is a full-fledged agency for founders, startups, and, above all, companies and entrepreneurs.

Pure In-House Team of International App Developers

Since 2015, AppLaunch has been working with a purely in-house team.

“This structure is extremely important to us because we always want to know exactly who in our team is working on which tasks” - Deepak. Additionally, like other software houses, the company also recognised the advantage of having its location abroad at an early stage and built up its team.

What differentiates AppLaunch from its competitors is the company’s proximity to each project. Founders Deepak Malhan and André Hoffendahl implement their app ideas and therefore advise each customer in marketing, app performance optimization, cooperation with influencers, and so on. All customers who have their app developed by Applaunch will end up with a market-optimized product with a beautiful design and optimised handling. Customers receive ongoing updates and suggestions for changes during the development phase to optimally prepare the app for the market. In the initial onboarding phase, for every app development, experts at Applaunch sit down with customers and go through every detail of the product. Before starting application development, each customer receives a complete app prototype in front of a clickable design prototype. The actual development process only begins when the app exactly meets the requirements. “Customers appreciate this approach very much and in some cases have also implemented several projects with us,” - André.

App Launches’ UX / UX designers help businesses to create the concept for the app development. The UX / UX designer is comparable to the architect when building a house to oversee the construction plan before development begins. Each project has a permanent project manager. Each project has a permanent project manager to ensure that the tasks between the UI / UX designer, developer (frontend & backend team) and tester are properly distributed during development. The app developer is, of course, the main actor in the development, AppLaunch’s whole team, is available at any time and is passionate to assist customers in their app development journey. AppLaunch offers its services in English and German, with 5 of the employees based in Munich and 28 of our employees are based in Bangalore, India. Depending on the requirements and size of a project, developers from Munich and Bangalore work on the project. The company opened the Bangalore office back then in order to be able to cover the need for developers, as this is almost impossible in Germany alone and is also very expensive for our customers. “That is why we deliberately chose this mix of Team Germany and Team India, but under one management and one company,” - Deepak.

The Experienced and Long-term Development Partner for App Development

In 2020, with the onset of the COVID-19 Pandemic, mobile usage has dramatically increased. Particularly video conferencing, office collaboration, and remote education applications. Furthermore, the roll-out of 5G and new GDPR for mobile phone applications has forced businesses to address user information capturing, storing, and processing. “We have been successfully realising digital ideas together with companies, startups and founders for over 8 years,” - Deepak. Applaunch was founded in 2013 by developers André Hoffendahl and Deepak Malhan. Over the years, the two formed a young and professional team of permanent developers who implement software projects with passion, creativity, and understanding over the years. The company mainly works with small businesses, startups, and founders looking for a healthy mix of professional results but affordable development. Having already accompanied and implemented over 160 projects, experts at AppLaunch always have the right technical solution ready for every “problem” and know precisely what is well received by users and customers and what is not. “We combine the quality and creativity of a German team with the cost advantage abroad,” - Deepak.