Robert Wetzker, Founder and CEOAklamio ventured into the customer experience segment over a decade ago when the industry witnessed a massive gap between what influenced the purchase decisions and how companies allocated their ad spending. At the time, the industry also lacked the technology to facilitate the incentives processes. The founding team at Aklamio identified this need and introduced its customer incentives platform, which enables businesses to offer different kinds of incentives like vouchers, discounts, cashback and soon the option to offset the CO2 of their purchases.
While the company started its journey to facilitate referral marketing campaigns, it gradually expanded its portfolio to offer other incentives in many instances.Brands can now use incentives to run acquisition, referral, upsell & cross-sell and loyalty and retention programs. “The companies we work with look for solutions that allow them to offer personalized experiences so that different user segments can have different experiences according to their needs, and we facilitate that through our platform,” mentions Robert Wetzker, Founder and CEO at Aklamio.
Aklamio makes sense of data available to businesses, which plays a vital role in helping them create successful customer engagements. Aklamio’s platform creates the right promotional campaigns to attract awareness or influence conversion rates. Most importantly, Aklamio offers an omnichannel solution, enabling clients to run promotional campaigns across all of their preferred channels.
Within hours, organizations can create a new incentives campaign using the Aklamio platform, where the beneficiaries are incentivized to undertake a specific action and then be rewarded when they meet the criteria set by the business. By using Aklamio’s platform, brands are more efficient as they do not need to handle payments or customer complaints and they get a dedicated expert enabling them to optimize their programs over time.
"Aklamio offers an omnichannel solution, enabling clients to run promotional campaigns across all of their preferred channels."
With Aklamio, companies can reward their customers with loyalty points to reach a specific milestone or make a certain number of purchases. Brands should run multiple promotional programs during the customer’s journey and incentivize actions that they deem valuable in order to improve customer satisfaction and conversions. Through incentive marketing programs, Aklamio enables brands to record a 20 to 30 percent increase in sales. “That’s a huge increase just by enabling customers to share their experience with their friends and family or by rewarding them to extend their contracts and purchase additional products,” remarks Robert. Additionally, the company enables its clients to track the growth and profits they have made with the help of the customer incentive platform.
With the vision to consistently enhance its ability to facilitate such campaigns, Aklamio is working on being more flexible with its solution and how it benefits the customers. Another area that the team at Aklamio seeks to emphasize going forward is carbon compensation and green methods, as many customers are interested in offering that as an incentive method. At the same time, the firm intends to be much more data-oriented, to add more third-party data sources to determine when and how to incentivize users and how to keep them engaged over time
The companies we work with look for solutions that allow them to offer personalized experiences so that different user segments can have different experiences according to their needs, and we facilitate that through our platform,” mentions Robert Wetzker, Founder and CEO at Aklamio.
Aklamio makes sense of data available to businesses, which plays a vital role in helping them create successful customer engagements. Aklamio’s platform creates the right promotional campaigns to attract awareness or influence conversion rates. Most importantly, Aklamio offers an omnichannel solution, enabling clients to run promotional campaigns across all of their preferred channels.
Within hours, organizations can create a new incentives campaign using the Aklamio platform, where the beneficiaries are incentivized to undertake a specific action and then be rewarded when they meet the criteria set by the business. By using Aklamio’s platform, brands are more efficient as they do not need to handle payments or customer complaints and they get a dedicated expert enabling them to optimize their programs over time.
"Aklamio offers an omnichannel solution, enabling clients to run promotional campaigns across all of their preferred channels."
With Aklamio, companies can reward their customers with loyalty points to reach a specific milestone or make a certain number of purchases. Brands should run multiple promotional programs during the customer’s journey and incentivize actions that they deem valuable in order to improve customer satisfaction and conversions. Through incentive marketing programs, Aklamio enables brands to record a 20 to 30 percent increase in sales. “That’s a huge increase just by enabling customers to share their experience with their friends and family or by rewarding them to extend their contracts and purchase additional products,” remarks Robert. Additionally, the company enables its clients to track the growth and profits they have made with the help of the customer incentive platform.
With the vision to consistently enhance its ability to facilitate such campaigns, Aklamio is working on being more flexible with its solution and how it benefits the customers. Another area that the team at Aklamio seeks to emphasize going forward is carbon compensation and green methods, as many customers are interested in offering that as an incentive method. At the same time, the firm intends to be much more data-oriented, to add more third-party data sources to determine when and how to incentivize users and how to keep them engaged over time
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