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Advania Data Centers has been recognized by CIO Applications Europe Magazine as the exclusive recipient of “Top 10 HPC Solution Companies - 2018,” based on our proprietary methodology, reflecting its position in the industry, and is also named among “,” reflecting its broader leadership. This profile has been developed by the CIO Applications Europe research and editorial team based on insights from an interview with Eyjólfur Magnús Kristinsson, CEO.

Advania Data Centers

Advania Data Centers
Cloud-Based HPCFLOW for Optimized High Performance Computing

CIO VendorEyjólfur Magnús Kristinsson, CEO
Organizations across industries are increasingly adopting high-performance computing (HPC) to manage their diverse workloads. Owing to maxed out infrastructure and time restrictions associated with HPC operations, cloud-based HPC resources prove significant benefits as they offer flexible HPC that eliminates the need to manage infrastructure. This saves time for operations and engineering to such an extent that the total cost of ownership (TCO) in most cases is lower in the cloud than on-premise.

However, some organizations face challenges while deploying a new HPC cluster or adding HPC resources to their already burdened HPC cluster. A European automotive manufacturer too had issues until turning to HPCFLOW—Advania Data Centers’HPC-as-a- Service Cloud offering. Advania Data Centers (ADC) is a high-density computing technology company that develops HPC solutions, enabling HPC teams to execute faster and manage their workloads efficiently.

With multiple R&D centers and production sites across 30 European countries, the automotive manufacturer invests almost two billion Euros in research and development. Since the sensitive nature of this research data and the trade secrets require robust security and isolation of HPC workloads, the manufacturer sought ADC’s help to encrypt the transfer, storage, and computation of data. ADC encrypted the entire lifecycle of project files for the client, thus allowing only a single user to access them and preventing even root access.
The company also provided flexibility and remote access to the client along with automating the job scheduling process, leading to a fast and efficient distribution of the client’s resources. “Although a highly secured HPC cloud environment is expected to impact the performance of a system negatively, ADC’s solution was able to maintain the same level of performance, or even improve it,” remarks Eyjólfur Magnús Kristinsson, CEO of the company.

ADC's HPCFLOW service allows companies to run HPC clusters that can scale up or down as needed, without any CAPEX investment

What makes such accomplishments possible is the company’s unique 360-degree approach. ADC operates one of Europe’s largest data center campuses and offers tailored solutions for colocation of data center services at different tiers. “Clients prefer Iceland for its abundant and affordable green energy coupled with the low power usage effectiveness (PUE) level that the climate guarantees,” points Kristinsson. These factors, according to ASHRAE standards, are enormously convenient for optimal data centers. Owing to increasing demands, ADC has recently tripled the company’s data center facilities and is now planning for its first project outside of Iceland.

Adding value to these capabilities is ADC’s hybrid approach to HPC. ADC´s HPCFLOW service allows companies to run HPC clusters that can scale up or down as needed, without any CAPEX investment. ADC also offers a complete self-service portal which enables organizations to design their own HPC clusters and scale them up or down according to their requirements. In addition, the company delivers a combination of various tiers of colocations to boost the efficiency and computational power of clients’ HPC applications at a low cost.

“We lay great emphasis on working closely with our clients and ensure that they are happy with the solutions we provide,” elaborates Kristinsson on the company’s client-centric business approach. Not only does ADC solve its clients’ problems but also initiates dialogues and builds long-lasting relationships with them to address their future workloads. ADC’s incredible team includes HPC veterans with decades of experience in the field who act as the first-line support to clients, thus giving a major boost to the company’s business. Not many providers in the market offer such high-quality support to clients, a key factor which differentiates ADC from its competitors.

A Nordic IT company that traces its roots back to 1939, ADC now attracts clients from abroad and hosts their HPC workloads in Iceland. From merely offering HPC infrastructure solutions to delivering HPC-as-a-Service solutions for applications like ANSYS and NUMECA, the company has come a long way—and is focused on future HPC innovations.

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Top 10 HPC Solution Companies - 2018
ON THE DECK

Advania Data Centers News

Advania acquires RTS in Sweden

To further strengthen its offerings in Sweden, Advania AB ("Advania") is acquiring RTS Group AB ("RTS"). The acquisition of RTS will strengthen Advania's capability to execute large-scale digital transformation projects and the managed services offering for both existing and new customers. The acquisition aligns with Advania's goal of becoming the preferred IT-services provider in Northern Europe.

Key transaction highlights

• Advania has entered into a definitive agreement to acquire 100% of the shares in RTS from management and IFITAB Intressenter AB (“ShortCap”).

• The transaction is expected to close during Q4 2023, pending regulatory approval.

• Advania is the leading IT-services providers for the mid-market in Northern Europe, with operations in Sweden, Norway, the UK, Iceland, Finland, and Denmark.

• RTS is a Swedish, privately-owned IT services company specializing in large digital transformation projects and managed services. RTS also offers hardware and licenses to meet the comprehensive IT needs of their customers.

• The acquisition enables Advania to expand its existing services and introduce new services to clients in Sweden.

With the acquisitions of RTS, Advania Sweden will enhance its offerings in transformation services, managed services, and VAR for both existing and new customers. Moreover, Advania and RTS aim to create an exceptional workplace, allowing talent from both companies to excel in a decentralized, customer-centric environment.

"It's truly exciting to have the entire RTS team join Advania on our growth journey in Sweden. This acquisition emphasizes our goal of becoming the preferred IT services provider and our ambition to help create sustainable value for our customers in their digital transformations," says Tomas Wanselius, CEO of Advania Sweden.

"We're proud of the robust company and culture we've built over the years and are thrilled to combine forces with Advania, a company that shares our focus on culture, customer intimacy, and growth," says Urban Berlinde, CEO of RTS.


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