Aduro ideja
Telecom 2021 - CIOApplications Europe

In the age of digital, telecom operators are looking to stay relevant by delivering unique customer experiences carefully crafted using customer data derived from digital platforms. As part of the strategy, they are trying different communication channels to reach their customers in an engaging manner. Helping telecom operators in their endeavours is Aduro ideja, a technology company founded by telecom specialists.

Aduro has expertise in a wide array of technologies, including high volume data processing, real-time systems, POS and selfcare tools for telecom, billing, and provisioning systems. Besides, the company remains knowledgeable in computer vision, IoT, media, and video content management.

Aduro has developed Promo Tool, a marketing tool for the telecom industry. Through Promo Tool, telcos can develop and deploy marketing campaigns in a simple and user-friendlymanner. Moreover, the tool can be customized based on a business’ need in relation to specific access mode, features, process flow, reports, control systems, and management of the tool. It can be managed remotely and has high reliability for smooth execution. The tool connects with the operator’s prepaid/converged billing platform.

Telcos can use Promo Tool in three operational modes: test, simulation, and production. Through simulations, telcos can check the outcomes of a promotional activity without making it live. They can iterate faster without any cost and make the adjustments before making it live. Telcos can decide how the target audience should be engaged and in what ways the audience can respond to the promotional activities. There is no limitation in the way processes need to be combined or in which way they need to be executed. Rewards are defined at setup time as processes and later can be reconfigured if needed.

Also, telcos can decide which customers need to be targeted for a particular promotion. The selection of customers for a particular campaign can be made by using the insights available in the tool. Aspects such as billing based on any external list can be used to gain in-depth insight about the clients. What’s more, telcos can decide the period during which the campaigns will be run and the kind of messages that will be displayed across various channels. The flexibility to create offers across various channels with different messaging strategies and separate rules is what differentiates Aduro in the competitive telecom solutions landscape. Using Aduro’s solutions, creating product offers for postpaid customers with PAN is easy and straightforward as concerns around the right communication strategy is carefully addressed. Telcos can share separate offerings for diverse channels and communication strategies and be completely flexible in what they want to offer to customers.

Backed by such vast expertise, Aduro has expanded its area of expertise in developing integration interfaces and cloud-based applications for various industries such as telecom, media, and logistics, among others. The technologies developed by Aduro enable companies to improve their customer reach and engage them better.

With such capabilities, Aduro is striding ahead, helping telcos and other industries drive their sales and supply chain operations, among other business functions. The company remains committed to enabling capabilities that make it further simple and efficient in driving business performance.