MAY 2025CIOAPPLICATIONSEUROPE.COM5State of the IndustryCXO INSIGHTSCXO INSIGHTS21Stefanie Rothkirch, Senior Manager of Strategic Procurement Travel, Lufthansa GroupNAVIGATING THE SKIES AND STRATEGIES25Ester Abad, Cargo Head of Digital Change Management & PMO|Strategy & Digital Transformation, Meliá Hotels InternationalNAVIGATING DIGITAL TRANSFORMATION IN MODERN TOURISM28Marco Ottaviani, Head of CRM and Customer Activation, MSC CruisesTHE 5 MOST KNOWN SECRETS TO GENERATE VALUE WITH CRM32Mathias Althin, VP Technology, StrawberryENHANCING GUEST EXPERIENCES THROUGH DIGITAL INNOVATION30Nicola Finamore, IT Manager, Six Senses Hotels Resorts and Spas--part of IHG Hotel GroupsTHE WEAK LINK OF THE CHAIN34Sergio Chelli, IT Procurement Manager, Swiss ReAI AND US: A FUTURE OF ENHANCED HUMAN WORK36Jair Ribeiro, Data Analytics and AI Leader,Volvo GroupTRANSFORMING THE TRUCKING INDUSTRY WITH DATA ANALYTICS AND AI18Nicola Ping, Global Manager, Travel Distribution, Flight Centre Travel GroupDRIVING TRAVEL TRANSFORMATION14Jeffrey Mallory, Director, Procurement and Contracting/GM, Field Operations, Taylors International ServicesFORAYING INTO FIELD OPERATIONSTHE EUROPEAN TRAVEL INDUSTRY'S DIGITAL RENAISSANCE16FCM Travel24Amadeus IT Group [BME: AMS]Luis Maroto, President and CEO20TRAVEL TECHNOLOGY SOLUTIONS IN EUROPE 2025CORPORATE TRAVEL MANAGEMENT SOLUTIONS IN EUROPE 2025
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