EditorialExceeding Customer ExpectationsAs customer experience has become central to business success in today's digital era, organisations are reshaping their business strategies quickly to meet the evolving customer expectations. Gone are the days when a surface level understanding of customers was enough to cater to their demands. In the current hyper-connected world, businesses use the latest technologies to gain a 360-degree customer visibility and cater to their personalised needs in a way that enhances business value. Among the many technologies that enable businesses to be in an advantageous position in delivering the right experiences, artificial intelligence (AI) stands out. With AI, businesses can derive meaningful insights from the gathered customer data--from across channels--and take proactive decisions to exceed their expectations. The insights allow businesses to update their social marketing strategies quickly and optimise customer experiences, which enhances loyalty and advocacy. The predictive analytics facilitated by AI and machine learning provide businesses the vantage point where they can predict customer behaviours and tailor their offerings accordingly. Apart from advanced analytics, virtual reality and cloud computing are redefining the way businesses connect with their customers. IoT, on the other hand, provides businesses a plethora of touchpoints through which they can get closer to their target audience and engage them in a better manner. Such a strategy also helps them develop new products and services that can delight the customers. Amidst these developments, companies need to choose the right customer experience solution provider who can help them turn ideas into innovation. In this edition of CIO Applications Europe, we highlight firms that are allowing businesses to transform their customer experience strategies using cutting-edge solutions. The edition also includes insightful articles from the industry experts. Let us know your thoughts. Royce D'Souza Managing Editoreditor@cioapplicationseurope.comEditorial StaffBen Jackson Ezra BenjaminJames SmithCalvin JamesSenior WritersLeah JaneClara MathewJoe PhillipSalesJennifer.Sjennifer.s@cioapplicationseurope.com 510.996.5125Graphics & ArtScott JuasyJohn Gotham*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffContact Us:Phone: 510.996.5125Email:sales@cioapplicationseurope.comeditor@cioapplicationseurope.commarketing@cioapplicationseurope.comDECEMBER - 01 - 2020, Vol 04 - Issue 31 - (ISSN 2644-2531)Published by ValleyMedia, Inc.To subscribe to CIO Applications EuropeVisit www.cioapplicationseurope.com Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Royce D'SouzaManaging EditorRoyce D'Souza
< Page 5 | Page 7 >