SEPTEMBER 2020CIOAPPLICATIONSEUROPE.COM9Artificial Intelligence/Machine LearningAI is now making entry into many consumer products but also becoming a great tool to support development and quality. Data is already available in many areas and we just need to make smart combined use of it. Some say the technical singularity is near. I am not so sure, but I think we all are starting to feel a technological acceleration.Self-driving TechnologyFully autonomous vehicles is a major opportunity for mobility of people and goods, creating new business models for transportation. Level 4 and 5 is currently a horse race between several new tech companies and OEM's. There is a high focus on use-cases and sensor technology enabling decision making a safe and trusted technology. Cyber security here becomes even more important to keep hackers on a safe distance. You can draw parallels to the aviation industry using autopilots, triple redundancies, V2V, and traffic controls systems. However, in those vessels we still require two capable human pilots on-board. I think this is because the human brain by nature is more afraid of heights than by ground speed in horizontal direction. By logic we should understand that the impact of a collision at high speed is the same independent of vertical or horizontal direction of travel.Connectivity (V2X) & InfotainmentImagine you are inside a self-driving mobility service vehicle, the inside of such vehicle will be much more important than the outside. You could make the inside into an office, cinema, bar or a gym. Only imagine what you would like to do while spending time between A and B and there is your business model opportunity shaping up.So, how to manage such challenges and opportunities?Partnerships and a global footprint including ChinaHaving access to the fast-growing Chinese market today is a strength for any company. As automotive OEM you will need to manage all challenges, but it will be difficult to handle all opportunities single handed. You need to focus on your strengths and build win-win relationships with allied partners. Partnerships should not be limited to the private sector but also include governments ideally through non-profit organizations to create standards and clarity on the somewhat cloudy automotive way forward. As automotive OEM you will need to manage all challenges, but it will be difficult to handle all opportunities single handedPeter Stavered
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