SEPTEMBER 2018CIOAPPLICATIONSEUROPE.COM9THE BIG WHEEL OF AUGMENTED AND VIRTUAL REALITYinfrastructures. Last but not least, a profound qualification of all involved employees is distinctive for the sustainable success of the new methods and technologies.The main purpose of AR and VR technologies is first and foremost to present and visualize complex relationships or, in short, to transmit information in the context of the user. The necessary data and information are usually available--but in most cases not in a well-accessible way. A separate, time-consuming, and costly data preparation for a specific purpose makes the added value of the use of AR and VR applications quickly obsolete. In the future, this process either needs to make easy to automate or to be completely overhauled.The biggest challenge for integrating virtual techniques in new processes, which is fundamental for a successful digital transformation, is the information handling. In this context, a change in thinking needs to take place--away from the well trained product and hardware structures to thinking in information units. Especially the established industries are faced with this great challenge, because they cannot start afresh a green field development. They rather have to cope with a huge amount of legacy data that was gathered over the long period of the company's history. There are promising approaches to connect this data to generate an informative added value or in other words: you have to make the data "AI-ready". This claim is of general nature. Anyone, who does not have control over their own data or information processes, will reach the limits without the use of AR and VR applications. There is no question that this is a big wheel, which needs to be set in motion if you want to be fit for the future.OutlookAltogether, the potential and the fields of applications for AR and VR are huge. With the user-centered provision of information, processes, for example for internal product development, can be optimized and quality assured with ever-increasing complexity and decreasing development time. There are a thousand ways to interact with customers in new ways, and the race for the location-based advertising platform has long since begun. With the overarching availability of AR content, it will be possible to create a consistent user experience similar to today's use of smartphones. Based on this, many other business models can be derived, such as mobility support from the first step on.The requirements for an operational AR and VR ecosystem are manifold. Only the interplay of different technology components, the reasonable combination of hardware and software and the creation of standard interfaces, such as OpenXR and others, will bring us closer to the goal of everyday integration and the use of AR and VR as a standard tool.The current discussion about interfaces and persistence of virtual data, the increasing simplification of the integration of computer vision technology and the establishment of digital twins in nearly every area documents that the main actorsare aware of these key factors. The trend is moving away from the hype and first pilot applications to a phase of professionalization. This lead to a feeling of certainty that it will be possible to set the big wheel in motion. Anyone, who does not have control over their own data or information processes, will reach the limits without the use of AR and VR applicationsAUDI USES VIRTUAL REALITY TO TRAIN LOGISTIC EMPLOYEES HOW TO CONDUCT PROPER TECHNIQUES FOR COMPLEX PACKING PROCESSES. THE GAME-LIKE EXERCISES INCREASE THE MOTIVATION AND ATTENTION, AND FURTHERMORE THE EQUIPMENT IS SET UP QUICK AND EASY ANYWHERE.AT AUDI'S PLANNING DEPARTMENT A FASTER PRODUCT DEVELOPMENT IS TESTED WITH A VIRTUAL REALITY HOLODECK TO ASSESS THE DESIGN OF A NEW AUTOMOBILE MODEL.
< Page 8 | Page 10 >