OCTOBER 2020CIOAPPLICATIONSEUROPE.COM8IN MYOPINIONmplementing Salesforce is never going to be as straight-forward as people suggest. Configuring and deploying Salesforce is somewhat the easy part of the project but ensuring high adoption rates and data quality is where it becomes complex and difficult, particularly if these aspects are not brought forward in the design and the development processes. At Atlantic Technologies, we do not just provide companies with greenfield deployments of Salesforce, but we also rearchitect systems to realign them with businesses to- ensure an increased customer and employee experience, and an enhanced amount of ROI on the platform. We do this by ensuring that Change Management is brought forward and directs the program itself.Key Aspects of Change Management· Manage Change: Change management and the ability to reimagine your business in the digital age are key to a successful Digital Transformation · Integral People: Co-operation and communication have vital roles throughout the transformation. Look to your leaders and company culture to ensure a successful digital transformation and identify potential barriers.· Long-term Thinking: Digital transformation is more than a one-step process, and requires long-term training and reinforcement for a team that is enabled and enthusiastic in using the new technologies.· Engage Employees: Involve employees at the design stage, and maintain excitement through gamification to create a team that is both empowered and interested.Digital Transformation takes traditional company problems and uses technology to solve them, right? That is just half of it. Our Head of Change Management, Richard Stone, takes you through the real steps to success if you are about to embark upon a Digital Transformation adventure. This advice can be applied to any business changes you are managing. "Digital transformation is not just about digital technology."With `transformation' comes change, and as you know from your business experience so far, careful change management is imperative. This is where we empower your employees to benefit from the technology smoothing out their day-to-day routine, rather than focus on the discomfort that new routines can sometimes bring.Step 1: Understand the People"Ensuring leadership is aligned to the transformation is the first critical element for success. If leadership is not aligned, the business will not be either. Then it is worth looking at the impact of the change on your people. Is the change fundamental to the organization and will it heavily impact your staff? Or is it a subtle cultural change that is more hearts IFrederick WalkerEmbarking on a Salesforce project?FREDERICK WALKER, DIRECTOR, ATLANTIC TECHNOLOGIES
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