NOVEMBER 2023CIOAPPLICATIONSEUROPE.COM 19Awara IT, a global consulting firm and a Microsoft Dynamics 365 partner, provides organisations with comprehensive solutions, including business automation, cybersecurity, business productivity and custom development. The firm implements cost-effective digital transformation initiatives to assist customers in efficiently managing their resources and achieving sustainable growth.From retail to manufacturing, logistics and financial services, the company has decades of experience in providing Microsoft products. In contrast to most solution providers, the firm thoroughly evaluates the customer's overall business landscape. For instance, rather than addressing its customer's immediate pain points, Awara IT often finds it beneficial to assist them in enhancing their overall business productivity."We automate basic business processes, like finance, human resources and logistics, to ensure that a solid foundation is established before moving on to advanced processes like ERP," says Tatiana Gorlina, global business director of Awara IT. The firm also provides customer relationship management (CRM) solutions and adopts artificial intelligence (AI) solutions like Corporate GPT by OpenAI. Awara IT's ability to adapt to these dynamic changes enables it to develop holistic solutions based on the customer's needs while optimising essential business activities by implementing Microsoft's solutions. Awara IT's distinctive feature lies in its dedicated department that adopts cutting-edge technology and maintains close collaborations with Microsoft. The firm organises workshops and hackathons to introduce customers to new technologies and their benefits. It then engages in in-depth discussions with each customer to understand their specific challenges and propose solutions accordingly. One of the critical methods the firm uses to enhance customer relationships is through analytics tools like PowerBI and PowerAutomate. These assist in seamlessly integrating data analytics into its operations, simplifying and strengthening the firm's data management processes, which result in solid and enduring relationships."We provide continuous support to our customers by implementing solutions like AI-based chatbots for an enhanced customer experience," adds Tatiana Gorlina. The firm's projects are not just transactions; they become long-lasting partnerships. For instance, Awara IT has collaborated with a major investment conglomerate that owns a significant stake in an FSA in Kazakhstan and partnered with a multinational pharmaceutical company in Serbia. The firm has completed multiple projects through these partnerships, ensuring its customer's long-term success. In addition, one of the company's innovative process optimisation solutions is an AI-based chatbot that facilitates seamless onboarding and knowledge transfer through GPT's chat functionality.Awara IT excels at understanding customer's unique requirements due to its diversified team from various nationalities. This diversity promotes effective communication in native languages, builds trust and serves as the foundation for seamless global connections. The company also allocates resources to train its teams in sales force, bolstering its marketing and presales divisions across various countries. This comprehensive approach ensures a harmonious flow, uniting the company's endeavours under a shared commitment to excellence. The firm also excels at adopting new and cost-effective technology solutions. It recognises the need for technology solutions that deliver immediate and tangible results, ensuring swift returns on investment. Awara IT has achieved this by crafting scalable solutions that effectively address common challenges across various industries. Employing a strategic approach, the company profiles its customers based on industry nuances and geographical locations, allowing it to offer tailored solutions to meet their specific demands. To expand into the U.S. market, the firm tailored its services to adapt to different state regulations while maintaining expertise in business process automation.Awara IT's story is one of innovation and commitment to customer satisfaction. Through its journey, the firm has demonstrated the importance of customer-centricity, diverse perspectives and cultural nuances. In its endeavour to transform businesses globally, Awara IT stands out as a beacon of excellence, demonstrating how putting customers first can create long-term success and meaningful partnerships. Bringing Diverse Perspectives in Business Transformation MICROSOFTSOLUTIONS PROVIDERS - 2023TOP 10Our comprehensive approach enables us to craft holistic solutions that address the current issues of customers while optimising essential business activities through the implementation of Microsoft's advanced technologiesTatiana Gorlina,Global Business Director
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