EditorialA New Dawn of 'Intelligent' toolsThe modern corporate world is in the midst of a transformation. Customer expectations are constantly evolving. They are more informed and digitally sophisticated than ever before, and they want companies to be as well. To meet consumer expectations, a total transition to fresh state-of-the-art solutions is necessary. One of the greatest ways to accomplish quality, efficiency, and scalability faster is to use Salesforce's industry-leading solutions and innovative apps. Along with digital transformation, Salesforce is also moving towards automation of all tasks and processes. Automation tools have become one of the declarative tools in Salesforce that enhance its capabilities by automating various administrative activities that sales reps and management formerly conducted manually. Not only does automation tools help expedite tasks but it also ensures that customers have a consistent user experience. Most importantly, it guarantees that activities to be completed are not overlooked.Given the centrality of Salesforce tools and platforms, we anticipate that the industry will incorporate more intelligent technology within the Salesforce spectrum. With the rise of artificial intelligence, sales personnel can now better connect with their prospects and clients in virtual form. It has reduced the time it takes to respond to sales enquiries and boosted customer satisfaction. This would result in better customer care operations being automated through Service Cloud and marketers being able to access data for predictive and tailored marketing via Marketing Cloud. Currently, the usage of voice recognition is also on the rise, as sales and service executives find it beneficial in understanding the clients' mindsets. Additionally, technology has made meeting scheduling systematic and profitable. People rely on voice assistants such as smart speakers or chatbots and prefer to communicate with sales personnel through these channels. On this note, the current edition showcases the proficiencies of prominent Salesforce solution providers that are at the forefront of enhancing the efficiency of Salesforce technologies. Let us know your thoughts!Royce D'Souza Managing Editoreditor@cioapplicationseurope.comEditorial StaffBen Jackson Ezra BenjaminJames SmithCalvin JamesSenior WritersLeah JaneClara MathewJoe PhillipSalesJennifer.Sjennifer.s@cioapplicationseurope.com 510.996.5125Graphics & ArtScott JuasyRonald Donovan*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffContact Us:Phone: 510.996.5125Email:sales@cioapplicationseurope.comeditor@cioapplicationseurope.commarketing@cioapplicationseurope.comNOVEMBER - 22 - 2021, Vol 05 - Issue 30 (ISSN 2644-2531)Published by ValleyMedia, Inc.To subscribe to CIO Applications EuropeVisit www.cioapplicationseurope.com Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Royce D'SouzaManaging EditorRoyce D'SouzaThis special edition on Salesforce is an initiative of CIO Applications Europe Magazine. The vendors are selected by an independent body, and Salesforce has no involvement in this initiative, nor any partnership with CIO Applications Europe.
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