MARCH 2019CIOAPPLICATIONSEUROPE.COM9and holds, instead of bringing this to providers and, therefore, competitors. Independent organizations such as "Linux Foundation Edge" provide the most useful insight into open source projects and initiatives.Simply dumping data without having a vision behind it does not help to solve the problems companies face on their digital journey, especially when it comes to questions of revenue from IoT projects. Big data needs to have almost perfect data management, data rights and data retention processes behind it. Only this offers the possibilities to gain the full advantage of any kind of data, to open new revenues and sales streams, and to finally see all data-driven activity not as a cost-saving project (as most agencies and vendors promise) but as a revenue-creation project. Using modern cloud technologies moves organizations into the data-centric world, focusing on business and not operations. Analyzing the data is the trickier part here--on the one hand, every data point brings valuable input, but, on the other hand, unlimited data storage also brings vulnerabilities to customer insights. 360-degree approaches are slightly concerning. At first, the value part of data collection needs to be questioned: which data is relevant for support, maintenance or emergencies, and which is important to generate sustainable revenue. Using streaming analysis provides valuable input at the point in time the information is needed to make decisions, but also opens up the possibility to route data into different data stores. It is always unquestionable that the value of customers is higher than the data gathered; implementing a state-of-the-art data ethic catalog is one of the main tasks analytics needs to cover.We are moving quickly to a so-called interconnected world; continuously connected systems will dominate our future lives, introducing new business models by combining business areas, which were not even in the range of combined business models. The future CIO needs to know what implications data has and what uncountable value this data can generate, and also weight what threats uncontrollable data collection can cause. Building new data-driven business will be an incredibly exciting job in the future: things never done before are now possible. Embrace this. Big data needs to have almost perfect data management, data rights and data retention processes behind it
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