JUNE 2019CIOAPPLICATIONSEUROPE.COM8IN MYOPINIONThe Diminishing Issue of VR/AR's ScalabilityJEREMY DALTON, HEAD OF VR/AR, PWC UKirtual reality and augmented reality can be significant forces in enterprise with applications from training and collaboration to asset visualization and maintenance. However, many organizations fear that the technology just isn't workable at scale. Is VR/AR simply too expensive and complex to set up and manage for a large number of users?The answer lies in a restructuring of our thinking. If we perceive VR/AR as a product of only high-end headsets then it is understandable to conclude that it's difficult to deploy at a massive scale. Setting up one of these headsets often requires patience and expertise to deal with the mass of cables, interconnected devices and potential technical issues that could arise. Consider setting up 1,000 and the resources required soon accumulate to unsustainable levels. However, if we look outside the high-end market we can find some answers based on current and future options involving smartphones and an up-and-coming selection of `standalone' headsets.High-End Smartphone Growth is Reducing Cost and Increasing VR/AR's ReachThe proliferation of this technology is important not simply because of the greater numbers but because of the virtuous circle that it creates culturally: the more people own and use V
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