JUNE 2019CIOAPPLICATIONSEUROPE.COM 19cXoinsightsave you considered using Augmented Reality (AR) for your business? It's a concept that is no longer as foreign as it once was in the past. Although not always fully understood, this computer-aided augmentation of real-world environments is creating value in industries across the world. What some may not realise is just how long AR has been in development and how far this technology approach has come since the 1960s. However, it wasn't until 2012, when Google announced its Google Glass that AR really started making headlines By 2016, thanks to the extremely popular Pokémon Go smartphone game, AR was availablefor the mass market. But AR is not the only immersive technology out there, with VR and MR also making claim to this space. So where is the difference in these technologies?Augmented Reality (AR) is a technology that superimposes a computer-generated image on a user's view of the real world, HANDREAS HAIZMANN, SENIOR PRODUCT MANAGER, TEAMVIEWERTRANSFORM YOUR BUSINESS WITH AUGMENTED REALITY TO TAKE IT TO THE NEXT LEVELAndreas Haizmann
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