JULY 2020CIOAPPLICATIONSEUROPE.COM6EditorialA Step Toward Enhanced and Consistent Customer ExperienceAmid the ongoing digital revolution across industries and business areas, the marketing arena is witnessing rampant innovation for improved sales opportunities and maximum customer experience (CX). HubSpot, a dominant player in marketing solutions domain, has been aiding companies to allow their teams to collaborate on digital platforms and create engaging content to deliver better CX through easy-to-use platform and solutions. To further enhance the value of its offerings, the innovative marketing solutions company is working on several initiatives, one among them is an integration program with a variety of popular apps, resulting in nearly 400 integrations. Moreover, the company has enhanced the power of its platform by acquiring PieSync, an integration platform as a service (iPaaS) firm that enables businesses with clear visibility into their customers.For fruitful business outcomes and better CX delivery, companies need to quickly adopt flexible tools that provide accurate insights into customer behavior. To that end, HubSpot is leveraging cutting-edge technologies such as artificial intelligence (AI) for account-based marketing and better workflows. The company has technologies that support end-to-end coordination of multiple processes to not only deliver the desired service to customers but also improve the time to market. There are several innovative solution providers that are customizing HubSpot solutions to solve the pressing marketing challenges of their clients. In this edition of CIO Applications Europe, we shed light on the most prominent HubSpot solution providers that offer turnkey technologies and tools to meet the unique needs of their clients. The edition also includes insightful articles from industry experts. Let us know your thoughts. Royce D'Souza Managing Editoreditor@cioapplicationseurope.comEditorial StaffBen Jackson Ezra BenjaminJames SmithCalvin JamesSenior WritersLeah JaneClara MathewJoe PhillipSalesJennifer.Sjennifer.s@cioapplicationseurope.com 510.996.5125Graphics & ArtJaxon Jase*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffContact Us:Phone: 510.996.5125Email:sales@cioapplicationseurope.comeditor@cioapplicationseurope.commarketing@cioapplicationseurope.comJULY - 01 - 2020, Vol 04 - Issue - 16(ISSN 2644-2531)Published by ValleyMedia, Inc.To subscribe to CIO Applications EuropeVisit www.cioapplicationseurope.com Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.This special edition on HubSpot is an initiative of CIO Applications Europe. The selections for this Top HubSpot Partners 2020 is made by an independent body, and HubSpot has no involvement in this initiative nor any partnership with CIO Applications EuropeRoyce D'SouzaManaging EditorRoyce D'Souza
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