EditorialDigitally Transform a New EraNelson Mandela once said, ""The greatest glory in living lies not in never failing, but in rising every time we fail." There hasn't been a time more appropriate for this quote than the tumultuous year of 2020. Where the last year threw curveballs to leaders and employees alike within every industry, 2021 presents marketers with an opportunity to take 2020's obstacles as challenges and improve their processes and methods of working. Artificial intelligence, big data analytics, and machine learning for example enable marketers hundreds of data points about users and use those insights to segment consumers effectively. Moreover AI plays a vital role in creating personalised, targeted, and appealing messages and offers for consumers such that it nets higher click rates, engagement and conversion rates. Advancements in natural language processing enable marketers to accurately carry out sentiment analysis by echoing the same language that consumers are comfortable with. By analysing emotions and paths of thoughts with new breeds of segmentation, marketers can bring the target demographic much closer to a company's product. Martech solution providers are also experimenting with AR and VR technology to be used in event marketing and by B2C marketing teams to find innovative ways for consumers to browse and shop.As a constantly evolving field, there is a huge advantage for all companies who can tap into new technologies and put them to use. At the helm of such modernisations, CIO Applications' editorial board has evaluated the leading-edge martech solution providers in the industry who are evoking a new-age marketing revolution.Let us know your thoughts.Royce D'Souza Managing Editoreditor@cioapplicationseurope.comEditorial StaffBen Jackson Ezra BenjaminJames SmithCalvin JamesSenior WritersLeah JaneClara MathewJoe PhillipSalesJennifer.Sjennifer.s@cioapplicationseurope.com 510.996.5125Graphics & ArtScott JuasyJohn Gotham*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffContact Us:Phone: 510.996.5125Email:sales@cioapplicationseurope.comeditor@cioapplicationseurope.commarketing@cioapplicationseurope.comFEB - 25 - 2021, Vol 05 - Issue 1 (ISSN 2644-2531)Published by ValleyMedia, Inc.To subscribe to CIO Applications EuropeVisit www.cioapplicationseurope.com Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Royce D'SouzaManaging EditorRoyce D'Souza
< Page 5 | Page 7 >