EditorialThe Dawn of a new MarTech Revolution As the decade comes to an end, the impact of the emergence and evolution of Martech to keep up with changing consumer behaviors and the development of new media channels has been significant and game-changing across various industries. That being said, because technology is ingrained in every element of modern marketing, Martech is growing faster than ever, 2020 promises to be full of exciting marketing technology developments and changes. These changes will not only affect digital marketers but virtually any business that leverages marketing strategies. Companies are emphasizing on marketing operations to get full value out of their Martech spend, but also focusing on managing how marketing teams operate to get work done. This includes digital technology implementation, project management and a strategic focus on improving the business management at the core of marketing activity. For many teams, a strong marketing operations function underpins the continuous digital transformation they now need to undertake.As the world follows the trails of digital evolution, the Martech space is entering its next phase of innovation and has set the wheels in motion for businesses all over the world to exploit those innovations. To help enterprises, CIOApplications Europe's editorial board has assessed and shortlisted some of the most prominent organizations in the industry that solve challenges by implementing the current technological trends in the space. This edition of MarTech 2020 - CIOApplications Europe features companies that are at the forefront of offering Martech technology solutions. Let us know your thoughts.Royce D'Souza Managing Editoreditor@cioapplicationseurope.comEditorial StaffBen Jackson Ezra BenjaminJames SmithCalvin JamesSenior WritersLeah JaneClara MathewJoe PhillipSalesJennifer.Sjennifer.s@cioapplicationseurope.com 510.996.5125Graphics & ArtScott JuasyJohn Gotham*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffContact Us:Phone: 510.996.5125Email:sales@cioapplicationseurope.comeditor@cioapplicationseurope.commarketing@cioapplicationseurope.comFEBRUARY - 11 - 2020, Vol 04 - Issue 2 (ISSN 2644-2531)Published by ValleyMedia, Inc.To subscribe to CIO Applications EuropeVisit www.cioapplicationseurope.com Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Royce D'SouzaManaging EditorRoyce D'Souza
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