FEBRUARY 2020CIOAPPLICATIONSEUROPE.COM 19an SMS invite is pushed within a minute, with a request to download the Close app. Once the download process gets completed, the company either does the data integration or pushes the data to data platforms from the back end. Close also plans to establish an open platform API so that developers can create small widgets that can be integrated within the Close app. Another striking feature of Close is that they try to keep the connection strong with the attendees after the event gets over to receive the feedback about the event. The efficiency of the Close app can be best illustrated with a client success story. Stage Entertainment, a live entertainment company, previously had a decent ticketing flow. They used to send two emails one right after the purchase, which had all the details about the event, and another email was for the survey regarding the event. Instead of two primary touchpoints, Close changed the whole idea of communication by placing 14 touchpoints to build better communication between the organizer and the consumer. Close also collects all the consumer data to help them make an actionable decision for the users. For instance, if someone is using a car as a mode of transport for the event, then they will get a specific set of information, unlike the one traveling by train. Finally Stage offers intermediate arrangements (drinks etc) which can be bought with one click from the app so you don't have to wait for your drinks.With such innovative features and success stories in their quiver, Close hopes to become the standard for live event industry engagement. As a part of its geographical expansion, Close is planning to spread across Germany, London, and the rest of Europe. Instead of downloading a PDF ticket, all that customers have to do is download our app; from that moment on the organizers will keep in touch with the customers throughout and even after the event
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