EditorialDriving Brand SuccessDespite the volatile economic conditions, franchise business model has not only survived the test of time as a fruitful investment. The industry has adapted to the customers' needs over time, delivering specific goods to combat market demand. Franchise owners have strategically implemented technologies such as AI, predictive analysis, and big data to drive business processes while creating an environment where employees can grow. Aware of the bottlenecks in this complex and intricate business, franchise owners conduct training sessions for their employees to grasp the best franchising practices that are aligned with the latest trends. Another aspect that franchise owners are focusing on is to build a uniform brand strategy to boost their bottom line. With an effective brand strategy, a brand fulfils its promise to customers and drives more preference, loyalty, and appeal for its offerings. Modern technologies, such as advanced POS, offer a host of benefits apart from quick and easy payments. By combining POC with other new technologies, franchisees can use automated marketing and integrated accounting to streamline operations and business performance. In addition, innovative customer-loyalty programs and AI-driven customer engagement tools help franchise businesses to monitor the interactions and record their emotions.In this edition, our goal is to highlight the companies that are providing efficient franchise management solutions that use modern technologies and architecture to improve the workflow through agility and transparency. Besides, the edition comprises insights from subject-matter experts, CIOs, and CXOs on the latest industry trends, best practices, and recent innovations.Let us know your thoughts.Royce D'Souza Managing Editoreditor@cioapplicationseurope.comEditorial StaffBen Jackson Ezra BenjaminJames SmithCalvin JamesSenior WritersLeah JaneClara MathewJoe PhillipSalesJennifer.Sjennifer.s@cioapplicationseurope.com 510.996.5125Graphics & ArtScott JuasyJohn Gotham*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffContact Us:Phone: 510.996.5125Email:sales@cioapplicationseurope.comeditor@cioapplicationseurope.commarketing@cioapplicationseurope.comDECEMBER - 04 - 2020, Vol 04 - Issue 33 - (ISSN 2644-2531)Published by ValleyMedia, Inc.To subscribe to CIO Applications EuropeVisit www.cioapplicationseurope.com Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Royce D'SouzaManaging EditorRoyce D'Souza
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