DECEMBER 2020CIOAPPLICATIONSEUROPE.COM9or information from different systems are involved; but... why robots? Mainly because they add value as they are characterized by:- 24h agent availability for customers.- Arbitrariness, as not all the responses are the same.- Productivity, taking advantage of the cost already incurred (the time of the agents is not used to handle simple and general queries but complicated ones) and reducing the average handling time (AHT) by helping the agents with the complicated tasks. - Scalability both for channels: N channels / 1 Bot; and use cases: N knowledge bases / 1 Bot. This former scalability follows an exponential learning curve if we provide these robots with self-assisted learning systems: Artificial Intelligence (AI).There are also certain risks. The first is that if the robots are poorly designed or configured, which is normally an underestimated risk (**) ­ the scalability makes the impact much larger; the second is that if any reconfiguration or actualization of the systems are needed, the robots must be reconfigured too. In addition, let me share a small review of other technologies that have an impact, directly or indirectly, on the contact center.- Cloud. This has a huge impact in terms of scalability, flexibility and agility. Very necessary in companies that have uncertain growth around double-digits (10x; 20x). Foreseeing everything that is to come, the relevance of the cloud will be increasing; mainly to able the deployment of new functionalities safe and footprint-wide in seconds. If we take data security into account, we would have a nice debate too: cloud vs. on-premise according to compliance regulation (4)- IoT and Big Data. It is difficult to assert one without the other. On the one hand, IoT multiplies the information on the other hand, BigData organizes it. Both have a direct impact on the Contact Center since all the relevant information from all available sources is delivered on a structured visualization, which is important to provide a better service. However, most organizations do not put enough efforts in the analysis of it as a qualified source of qualitative information (including texts and voice), which it's contextualized output known as Voice of Customers (VOC) is the most relevant path to transform the contact center into an investment center.- AR / VR. I have seen very few use cases. I remember a demo of a virtualized point of sale. In any case, I see it as a continuity and improvement of bots, which started dominating the text (chatbots), now are conquering the voice (voicebots) and have still a while to start mastering with the visual world. - Help Center software. These must be able to handle all these advances and new sources of information in order to present them to the agents, so versatility and integration capabilities should be the "driven decision" while analyzing different vendors. Summarizing: 1. Technology is the driving force behind the change in contact centers; 2. The purpose of its use must be clear and aligned with the strategy; 3. Don't underestimate the implications/risks derived from the benefits of technology. If I can give one single tip, it would be: the responsibility of contact center technology is going to be very important for the coming years, hire someone qualified and trustworthy. Technology is the driving force behind the change in contact centers; 2. The purpose of its use must be clear and aligned with the strategyJacobo Dominguez-Blanco Fernández
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