DECEMBER 2018CIOAPPLICATIONSEUROPE.COM6DECEMBER - 01 - 2018CEM SPECIALEditorialConnecting Customer Experience to Business ObjectivesIn recent times, most of the brands' customer success strategies are known to converge on the concept of customer experience or "CX" for short. In their quest to enhance CX and benefit the overall business, customer centricity is now on almost every organization's radar; and if it isn't, it should be! Why? Because, in today's hyper-connected world, customer behavior and preferences have changed dramatically.From foretelling the evolving customer expectations to improving customer loyalty, the significance of CX is becoming prominent. As a result, organizations across the globe are increasingly integrating CX with a broader range of business operations by leveraging various customer experience management (CEM) solutions. The perception that revamping CX can boost business outcomes is on the rise as CX data--a predictor of future consumer behavior--is proving its potential to augment sales, exposure, as well as loyalty. Several CEM solutions available in the market provide this valuable CX data to organizations, which also helps brands personalize products and services, and in turn, stay ahead of the competition.CEM solutions that are capable of providing relevant and timely products, services, and promotions based on consumers' personalized data can help organizations embellish their CX to a great extent. To further strengthen the effectiveness of CX in increasing revenue, the use of predictive analytics promises to ensure consistent fulfillment of buyers' expectations. With an increased focus on predictive CX, a number of CEM solution providers are attempting to supply organizations the data required to perform a pre-mortem of consumer preferences. This predictive information can not only help brands upgrade CX and ensure better business outcomes but also improve customer loyalty significantly.Most importantly, CX is about providing every customer with the right experience at the right time. In this edition of CIO Applications Europe, we are featuring a list of CEM solution providers that will help brands enhance CX, retain more customers, and improve their overall business.Do let us know your thoughts.Joe PhillipManaging Editoreditor@cioapplicationseurope.comJoe PhillipCopyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Volume 02 - 21Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsEuropeVisit www.cioapplicationseurope.com Managing EditorJoe PhillipGraphics & ArtGokul KGDeclan ColeJohn ConnorSenior WritersLeah JaneRohit KumarRoyce D'SouzaEditorial StaffDaniel HolmesEzra BenjaminJames SmithNaomi DaleRachel ClarkVinutha Dayanand SalesJennifer Stephenjenniferstephen@cioaplicationseurope.com 510.996.5125*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffContact UsPhone: 510.996.5125Emailsales@cioapplicationseurope.com editor@cioapplicationseurope.com marketing@cioapplicationseurope.com
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