EditorialAR/VR: Reshaping Businesses Recognized as the technology of tomorrow, Augmented and Virtual reality technologies are equipped to bring a completely computerized world to the human, building a bridge between the real and digital worlds and amplifying real-life scenarios. For years, these breakthrough technologies are being developed and used to meet the needs of industries, including design, marketing, education, training, and retail. Today, the AR/VR technologies are making great strides in medical care, military, travel and tourism, and automation, creating timesaving experiences, quality inspections, work instructions, and training.Presently, organizations have started implementing AR/VR with machine learning and artificial intelligence, empowering systems to picture things through a camera and turn them into a fundamental change to improve lives. The potential of AR/VR technology is also increasingly expanding to vehicles, redefining the way people travel in the form of voice assistants, in-car AR, and more. Further, 5G is also opening new possibilities for AR/VR with its hyper-mobile networking speed, strengthening AR/VR's presence in entertainment with smooth streaming of content from the internet. AR/VR will also put forth better opportunities to improve remote assistance, entertainment, teaching, and training. Such technological advancements have led to an increase in the number of brands to start investing in the development of the AR/VR technology and then ultimately integrate it into their business and marketing plans. This edition of CIO Applications Europe features some of the promising organizations making great strides in the AR/VR landscape along with thoughtful leadership from subject matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the partner that best fits your requirements.Let us know your thoughts.Royce D'Souza Managing Editoreditor@cioapplicationseurope.comEditorial StaffBen Jackson Ezra BenjaminJames SmithCalvin JamesSenior WritersLeah JaneClara MathewJoe PhillipSalesJennifer.Sjennifer.s@cioapplicationseurope.com 510.996.5125Graphics & ArtScott JuasyJohn Gotham*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffContact Us:Phone: 510.996.5125Email:sales@cioapplicationseurope.comeditor@cioapplicationseurope.commarketing@cioapplicationseurope.comAUGUST - 19 - 2020, Vol 04 - Issue 23 - (ISSN 2644-2531)Published by ValleyMedia, Inc.To subscribe to CIO Applications EuropeVisit www.cioapplicationseurope.com Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Royce D'SouzaManaging EditorRoyce D'Souza
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