EditorialIncreased Emphasis on CXGreat products are strong building blocks for any successful business. However, even the best of products struggle to satisfy today's customers on their own. The fourth industrial revolution has redefined customer preferences, leading to an increased emphasis on experience in addition to a product's actual value. And as the customer journey grows in complexity, companies that centralise their customer experience (CX) strategy are more likely to be assured of satisfied customers. In this regard, Salesforce's offerings enable cross-departmental teams to collaborate more easily and effectively and in turn, enhance the services they deliver to customers.Successful companies also realise how customer and employee experience are intertwined and hence, redesign their Salesforce accordingly. Consolidating systems, eliminating silos, and centralising data--to provide employees end-to-end data visibility and appropriate collaboration tools--are of paramount importance. Innovation necessitates continuously engaging individuals across various functionalities and with a mission to rethink business processes, go-to-market strategies, and CX. With regard to innovation, the use of artificial intelligence (AI) is already proliferating within the Salesforce ecosystem. Well along the lines of Albert Einstein's assertion that the definition of genius is taking the complex and making it simple, Salesforce's Einstein offering has for quite some time now been eliminating various complexities associated with AI. It enables any company to deliver smarter, personalised, and more predictive customer experiences. And with the recent launch of Einstein Voice, Salesforce has taken a step forward in improving CX.As Salesforce's offerings continue to evolve hand in hand with changing customer preferences, it is crucial for Salesforce solution providers to stay abreast of each of these technological advancements. In this edition of CIOApplications Europe, we are featuring a list of some of the most promising Salesforce solution providers across Europe to assist organisations in selecting solutions that best address their business requirement and guarantee customer satisfaction. Do let us know your thoughts.Joe PhillipManaging Editoreditor@cioapplicationseurope.comJoe PhillipCopyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Editorial StaffBen Jackson Ezra BenjaminJames SmithCalvin JamesSenior WritersLeah JaneClara MathewRoyce D'SouzaSalesJennifer.Sjennifer.s@cioapplicationseurope.com 510.996.5125Graphics & ArtAlbert RozarioDeclan ColeManaging EditorJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffContact Us:Phone: 510.996.5125Email:sales@cioapplicationseurope.comeditor@cioapplicationseurope.commarketing@cioapplicationseurope.comAUGUST - 01, 2019, Vol 03 - Issue 24 (ISSN 2644-2531)Published by ValleyMedia, Inc.To subscribe to CIO Applications EuropeVisit www.cioapplicationseurope.com This special edition on Salesforce is an initiative of CIO Applications Europe magazine. The selections for this Top 10 Salesforce Solution Providers - 2019 is made by an independent body, and Salesforce has no involvement in this initiative nor any partnership with CIO Applications Europe.
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