AUGUST 2019CIOAPPLICATIONSEUROPE.COM6EditorialGambling with Information at Fingertips The phrase, "man makes his own luck" has never been relevant to gamblers. For centuries, gamblers rolled the dice while hoping for good fortune, not knowing if lady luck would smile upon them. That was until the arrival of technologies and data analytics. The modern-day gambler doesn't rely on luck but depends on data scientists who leverage statistics and mathematics to gauge the probability of success. And while data analytics has changed the way gamblers place bets, it is also transforming the way casino operators and betting websites reach out to their players with tailor-made campaigns. Casino owners are leveraging technology, such as big data, to entice both existing and new customers. Through loyalty cards, casinos collect information on its patrons--data such as the amount of money spent, favourite slot machines, and preferred dates/days to visit the casino, among others--and accordingly alter their marketing strategies. For example, if the marketing team wants to target gamblers who haven't visited the casino in a while, it can analyse available data before targeting the group of gamers who spend an average of $200 each visit. By harnessing this information, the casino can drop a mail offer along the lines of `$100 in free plan' to visit the casino on a specific date. This particular marketing tactic has worked effectively for casinos, who are also using big data to determine where to place slot machines.While casinos have been one of the earliest adopters of big data, they are now aggressively dabbling with technologies such as IoT, smart sensors, and visual analytics. The primary objective is to identify trends, increase player convenience, and improve the overall gambling experience. However, casinos are equally using technologies such as AR/VR and AI to improve the quality of games (both on slot machines and digital) and enhancing the security at gambling centres. Also, the legalisation of sports has ushered in a new era in casino technology, giving birth to a number of startups that are partnering with sports bodies to deploy kiosk machines (at sports stadia) and online services to place "official" bets. The massive boom in the gambling business only suggests that casinos must stay a step ahead and invest in the latest technologies. This listing provides a fresh look into how the solutions in this domain can deliver optimisation to your business processes.Joe PhillipManaging Editoreditor@cioapplicationseurope.comJoe PhillipCopyright © 2019 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Editorial StaffBen Jackson Ezra BenjaminJames SmithCalvin JamesSenior WritersLeah JaneClara MathewRoyce D'SouzaSalesJennifer.Sjennifer.s@cioapplicationseurope.com 510.996.5125Graphics & ArtBrian HardingDeclan ColeManaging EditorJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffContact Us:Phone: 510.996.5125Email:sales@cioapplicationseurope.comeditor@cioapplicationseurope.commarketing@cioapplicationseurope.comAUGUST - 05, 2019, Vol 03 - Issue 25 (ISSN 2644-2531)Published by ValleyMedia, Inc.To subscribe to CIO Applications EuropeVisit www.cioapplicationseurope.com
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