APRIL 2019CIOAPPLICATIONSEUROPE.COM8tephen Hawking once said, "Success in creating AI would be the biggest event in human history". He wasn't wrong. We are living through a data explosion; every second, masses of data are being produced. In the time it took you to read this sentence, there have been 3,504 Instagram posts, 32,984 tweets, and 304,360 YouTube views. To process this data, we need power beyond human intelligence.Through Hollywood, technology has been brought to life. The "flip-phone-like" devices that the StarTrek Crew used to communicate to one another with, inspired Motorola to release its first flip phone in 1996, named StarTAC. Throughout the ages, pop-culture has played a significant role in innovation. More recently, AI has become a go-to theme in all sci-fi films and is used as the basis of creations.Many jargons are thrown out when people talk about AI, but what do they mean?Artificial Intelligence (AI): Computers performing tasks that normally require human intelligence. Algorithm: A process to be followed in calculations or other problem-solving operations, especially by a computer.Machine Learning (ML): The study of Algorithms and mathematical models that computer systems use to progressively improve their performance on a specific task. We may not realize it, but AI is all around us. Netflix uses algorithms to determine which movies and shows it thinks you will enjoy and Tinder learns your preferences each time you swipe right (or left).The world is transforming before our eyes and marketers must keep up with the changes going on around SIMPACT OF TRENDING TECHNOLOGIES ON MARTECHSTAN STHANUNATHAN, EXECUTIVE VICE PRESIDENT, CONSUMER MARKET INSIGHTS, UNILEVERIN MYOPINION
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