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Funda Collaborates with Tealium to Streamline the Customer Journey
LONDON-Tealium, the leader in real-time customer data solutions and enterprise tag management, has today announced its partnership with Funda – the online real estate platform – to enhance the customer experience and increase revenue through Tealium’s AudienceStream technology.
Tealium AudienceStream is the market-leading Customer Data Platform (CDP), combining robust audience management and data enrichment capabilities, resulting in unified customer profiles and the ability to take immediate, relevant action.
A new client for Tealium, Funda is using AudienceStream to increase the performance of its advertising platform, boosting the capacity to offer relevant audiences to their advertisers based on the needs, behaviours, and interests of their visitors.
Funda is at the forefront of the latest internet applications in finding and advertising real estate. It aims to provide a valuable and consistent experience for brokers, advertisers, and consumers.
Marketing (Communications and PR) Director Jacqueline Post at Funda commented: “Our aim at Funda is to offer relevant and consistent messaging across all touchpoints in the customer journey. This is our first collaboration with Tealium so we’re eager to get the project underway and look forward to working together to improve our overall customer experience.”
Danny Pentier, Sales Director Benelux at Tealium said: “Using Tealium’s AudienceStream will provide Funda with an enriched knowledge about their users, helping to facilitate discovery of relevant customer segments through the analysis of real-time data. The ability to take action in real-time is a great advantage, particularly in an environment where consumers expect personalised digital experiences by default, at that exact moment in time. We’re proud that Funda has chosen to use AudienceStream and are excited for the new partnership.”