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Benefits of Atlassian Tools for Marketing Teams
Atlassian tools make it easier for teams to get things done and enable them to do their best work, which explains why 83% of Fortune 500 companies use Atlassian products.
FREMONT, CA: With Atlassian solutions, teams can get work done and produce their best work easily, which explains why 83 per cent of Fortune 500 firms use them. Confluence and Jira are two well-known hero products in the Atlassian toolbox, both of which allow teams to collaborate, manage workflows, and readily see work in real-time. Jira Software was created to break down boundaries between IT and software development teams (so that faster software releases could be achieved), but it now welcomes teams from all business functions to stay organised, produce economies, and deliver work in an agile manner. Jira Core is another Atlassian project management application that allows non-IT teams to automate their processes. Jira Core is a platform enabling teams to manage their work, coordinate projects, meet deadlines, and track performance, whether they are in Finance, Legal, Marketing, or HR. Jira Core improves visibility and status updates for all ongoing projects for teams like marketing that have a lot of moving parts and competing objectives.
Confluence is the ultimate collaboration tool, with an open and shared workspace that puts everyone on the same page. Confluence brings life to marketing projects, whether it's creating a marketing plan for the following year, preparing a new product launch, or just arranging social media material into an editorial calendar. Confluence acts as a knowledge base, storing all information so that everyone on the team has a common understanding of what they're working on. Confluence's organised approach for file-sharing now allows teams to efficiently arrange assets in Confluence instead of wasting time endlessly searching for files owing to advanced connections with Google Suite and Dropbox.
The marketing team's position within a firm has shifted dramatically as marketers play a critical role in establishing a customer-centric business that prioritises experiences rather than focusing on product promotion and sales. This necessitates flexible capabilities to adjust to the customer's constantly changing expectations. To do so, they'll require a project management platform that allows them to work toward their common goals while also keeping an eye on what's coming down the pipeline and staying ahead of it. Teams can use Jira Software to manage different marketing projects, speed up workflows, and gain a better understanding of what's coming next. Teams can, for instance, utilise visually appealing charts to visualise dependencies and manage milestones. Kanban boards are a useful tool for planning work and resources in Jira. With both of these available, marketing teams can centralise planning and accommodate those unavoidable last-minute demands. Finally, while Jira may alarm some marketing creatives, Atlassian has made it simple to get teams up and running using project templates. Jira templates enable teams to fulfil their full potential and execute high-quality work on schedule, whether they're developing social media content or launching a whole campaign.
For the launch of a new product, the product marketing team wants to establish an influencer social media campaign. New business cards with the modified corporate logo are required for your leadership team. As part of a new employee welcome kit, HR wants to make branded gear. And this is on top of the marketing team's ongoing initiatives and projects for the company. Teams that provide services to others inside the organisation, such as HR, Legal, Finance, and Marketing, require a mechanism to manage incoming requests and meet their SLAs. Atlassian, as usual, offers a solution in the form of Jira Service Management, the next generation of Jira Service Desk. Jira Service Management allows marketing teams to easily process and route requests, issue status updates, obtain all necessary approvals, and meet deadlines instead of having to field incoming requests via email and make unnecessary phone calls to gather needs.