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3 Worth-Watching Trends in Enterprise Communications
By staying on top of exploring different ways of communications, organisations can remain digital, competitive, and future-ready.
FREMONT, CA: Recently, the enterprise communications market in Europe has seen a lot of exciting developments and improvements in the existing technology. This change is led by consumers who demand that enterprises must meet the experience level of private communications and interactions. Also, consumers now have more communication channels to use, and enterprises are starting to feel increased pressure to use new tools to provide a high level of customer service. Here are some trends in European enterprise communications worth watching in the coming years.
To stay ahead in the competition, enterprises must deliver a highly personalized communication experience. Be it employees or customers, enterprises are bound to provide communication through the channels
they prefer and on the devices of their choice. Personalisation of communication can also customise interfaces and combine unified communication platforms with a broader set of business collaboration tools and applications.
• Communication Platform-as-a-Service (CPaaS)
Today's customers seek an experience that is personalised and relevant. This makes contextual communication a crucial trend in Europe, which enterprises keep an eye on. CPaaS offers innovative, developer-friendly communication APIs that allow businesses to deliver on today's customer expectations in an omnichannel world. With this, European enterprises can tap contextual information like customer intent, physical location, and social presence to understand better what the customer needs.
• Mobile Integration
Mobile technology is deeply entrenched in many enterprises. Leading business communication vendors in the European market are already providing their mobile users with the ability to access unified communication systems and data in the cloud or on-premise from any device. Enterprises can expect mobile integration to become seamless and friction-free in the coming years.
Enterprise communication will undoubtedly continue to be a rapidly evolving sector with a dynamic set of technologies. Organisations can remain competitive and future-ready by capitalising on these new ways in this digital age.